AM General had planned to sell a civilian version of the Hum-Vee as far back as the late 1980s.In 1990, two matching white Hum-Vees were driven from London to Beijing over the rough roads of central Soviet Union. The Hummers made the trip with ease, for they were built to drive on off-road terrain. The highlights of this journey were broadcast in the United States on ESPN. This publicity would pale in comparison to the attention that the Hum-Vee received for its service in Operation: Desert Storm the following year. Also, a privately-owned Hum-Vee was modified into the first Snow-Vee, including the addition of caterpillar tracks, a new rear compartment and a new engine. This vehicle was designed for use in and just below the Arctic Circle, and the Antarctic.
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