The Bugatti Veyron was featured on 20 January 2010 during an episode of The Tonight Show With Conan O'Brien in which it was dressed as a mouse with ears on its roof and whiskers on its grill. Accompanied by the master recording of The Rolling Stones song "(I Can't Get No) Satisfaction", O'Brien said the skit cost NBC $1.5 Million. It was later revealed that the car was on loan from the Petersen Automotive Museum and most of the cost was from the song.Also later revealed by ABC News and New York based entertainment lawyer Steve Gordon that existing agreements between NBC and music licensing companies would allow The Tonight Show to play "Satisfaction" at no additional cost for a live or time delayed performance. It was a joke: O'Brien did not really spend that much money on the skit.
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